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Audiences who handled to scan the QR code through their smartphones were resulted in download the Dunzo app.  This Piece Covers It Well , CEO, Dunzo, in a Connected, In post, exposed the brand on 29 Might 2022 saw a 10x spike in traffic when the QR code campaign ran, highest order volume was exceeded by an enormous margin, and that it now runs 2mn weekly orders that has actually doubled over the duration of its project that began two months ago.

" I comprehend that Super Bowl had actually done this, however this was for a massive number of people in India, it was an initial advert," mentions Sraman Majumdar, senior innovative director, Brave New World, Dunzo has actually advertised through the IPL and based on Economic Times in April 2022, "Dunzo has actually allocated Rs 40 crore for IPL invests on projects, marketing channels." Contributing to this is the reality that IPL 2022 advertisement rates cost brands about Rs 14 lakh on average, up from Rs 10 lakh in 2018, Dunzo spent lots of money for the finals.

" If there is a seamless transition into the advertisement area that seems like a problem, individuals will have a look at it." However, he was mindful about anyone who attempts to mimic this advertisement. "It's a novelty when provided for the very first time, it will be less efficient when replicated for the 2nd time and the returns will be grossly diminishing," he states and adds that if the accompanying message provided this format some kind of Dunzo ownership, then anyone else who does it, will appear to have copied Dunzo.

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( And, I question if Dunzo would share numbers after Sunday's IPL final, particularly if they were abysmal.)" He says lots of just believed it was a broadcast problem. Others were not too happy with the 'disruption'. "This may work much better in a digital context, where the TA is a lot more defined (or can be chosen with particular parameters) and the desired action (of scanning the QR code and downloading the app) might consult with higher success." Discussing viewers downloading the app, he states Dunzo would not have actually expected a flurry of downloads itself.